By The Author
There are several factors that lead to the success of any business: people, strategy, and marketing. However, it's worth mentioning that even a great marketing strategy is not enough to succeed in today’s tough business environment! Thus, it's vital for any company or brand to adopt new tactics, keep up with the latest trends in digital marketing, and keep updating their social media to stay ahead of other brands in this crowded market. You might be looking to take advantage of many different strategies to boost your business online! Let us see how one such strategy can benefit you more than simply posting pictures on Instagram.
Social networks vs. traditional advertising
One of the most common misconceptions among advertisers is that social networks have much lower costs. In fact, social networks present a wide range of benefits compared to traditional ads. For example, your company's page may cost as little as $100 to create. And on a monthly basis, these ad dollars can go a lot further. As far as social networks are concerned, they have higher conversion rates. On top of this, unlike traditional TV, social media is very accessible. Anybody with decent internet access can get up-to-date information about your company and give your brand exposure. If used effectively, social sites can also help you grow organically.
But don’t just take our word for it. Check out some statistics from Facebook: in 2016, over half a billion online users were active on the site. In addition, there are more than 2.5 million businesses using Facebook pages and 1.4 million businesses using Instagram. There are so many opportunities in social networks that you’ll want to be part of them sooner rather than later. But first, here are five reasons why you need to optimize your social media.
How you show off your content.
The primary objective behind any social network is to show your brand. Showing your personality and being the face of your company helps you stand out against the competition. Be authentic and make sure your photos are unique and relevant. With proper images and video clips, you can achieve impressive results and turn your customers into regular leads. Don't underestimate the importance of good SEO copy, which will draw attention to your brand and increase its visibility. Make sure you're consistent with keyword stuffing! Keep your keywords short and sweet. They'll add meaning and power to your posts. Always ensure the correct format and writing style. Not only is your brand important but, it has to be shown. So, what do you post?
Choose interesting topics
The second priority should always be to find interesting topics. What kind of person would you like to be yourself? Who's your ideal customer? Do you know someone who is doing well and inspiring others? Maybe, you're creating some cool stuff online and want to show it to your followers. Or maybe it's just an amazing story. Whatever the case, choose your topic wisely. Even if it's unrelated to your industry, make sure it's meaningful and keeps your audience interested. Then stick to it. Once you've found your topic, figure out when and how you want to post! Whether you have to use specific hashtags or write your own words, choose them carefully. Remember, no topic is too old and no topic is too young.
Invest in quality videos
Videos make the best content to display on social media. And since they can easily reach millions of users worldwide, they can be helpful for all sorts of purposes. From showcasing exciting events, teaching tips, and telling stories to build authority in a certain niche area, to getting advice on what products to buy or share. How much does it cost to hire a professional videographer for your brand? Well, for starters, it can cost you anywhere between $1000 to $5000 per hour. At times like this, you'd want to look for better options. Therefore, check out the list of pros and cons that we've mentioned above and try them out. Go through YouTube and consider where your viewers like to discover new things and share something new. Also, think about your favorite bloggers so you can check out the same. Create some fun and engaging slideshows or short films. A successful social media campaign doesn't have to be boring. Focus on those that have some interest in them and are worth sharing. Get prepared, and then showcase what you can offer them on social media in a creative way. Don’t forget to include relevant hashtags in your posts. That way when you come to search for “social media marketing in India”, you won't get thousands of variations. Take advantage of #hashtag tags!
Boost Instagram accounts
Social media platforms and the associated Instagram account are excellent platforms to promote their activities. No doubt, Instagram is by far the most popular social networking app around. With more than 10 million accounts on Instagram, and more than 3 million daily active users, you can definitely reach a huge following and keep up with the trend. Posting entertaining content and encouraging comments and sharing images is important in the social media world. Add relevant hashtags. When you post something interesting, make sure to put up relevant hashtags. Follow good Instagram accounts. Some experts suggest including your Instagram handle in your website URL so that potential customers can click on the links to learn more about your team or your product. Use Instagram Stories to tell stories of your experience. Post some interesting photographs and captions. Post-high-quality content regularly to highlight important facts and trends. Ensure you follow both local and international accounts to continue to grow organically. Look for opportunities like @instagram.
Use Twitter and Linkedin for promotions
Twitter,
as with Instagram, is a must-have platform for promoting your brand in the most
effective way possible. Try tweeting pictures of your promotional campaigns and
hashtag your social media pages. Promotional tweets are especially useful in
companies that deal with consumer goods. Hashtags can be used everywhere: on
your blog, video channel, and even on social media. While Twitter offers
various promotion tools and methods, like contests, giveaways, and surveys,
link social media accounts are extremely handy. Start tweeting pictures of your
event if you want to advertise. Ask people to retweet your tweet if they like
it and comment below. Now let's move to LinkedIn. Since Linkedin is another
tool to connect with professionals, they have multiple services for marketers
and managers. One key aspect is connecting with existing clients. If you have
an account on Linkedin, you can add contacts as contacts without requiring
linking the account itself. Share your work and ask your contacts to do the
same.
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